Contributors
Founder and Chair – LMFC
Vice Chair – LMFC
President and CEO – The Bank of Northern Michigan
SVP of Shared Services - LMFC
Senior Vice President, Traverse City Market Manager

A popular buzzword in business is ‘delighting your customers’. We talk about it at the bank all the time. The attached article advances an argument that the key to winning customer loyalty is simply solving their problems. This idea makes sense to me and may have application to your business. 

 
Read more article: Stop Trying to Delight Your Customers from Harvard Business Review (Subscription required to view full article).

 


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